Go Green with Good Earth Coffee

Americans are going green in many ways, but when it comes to coffee, they’re still in the dark. According to a new, independent survey by Kelton Research commissioned by Good Earth Coffee, 67% of consumers who frequent coffee shops admit to discarding their used paper cups into a regular trash can -- and not into a recycling bin. That’s 28 billion cups (100 million pounds of paper) every year that end up in landfills.

Despite all the wasted paper cups, the “Brew for the Better” study revealed that many coffee drinkers do have environmental concerns when it comes to their favorite drink. More than 40% of coffee drinkers report they are paying more attention to the way their coffee is grown and harvested than they did five years ago. In addition, the National Coffee Association says that 51% of coffee consumers are aware of the Organic certification for coffee. What's more, up to 30% would even pay extra for organic coffee or coffee that came in an eco-friendly container.

Americans are also seeking meaningful ways to save money in a tough economy, and looking at what they’re spending for coffee is no exception. The high price of a coffee shop beverage is an issue for many Americans. In fact, over four in ten Americans who have left a coffee shop without making a purchase did so because the coffee was too expensive.

That’s why home-brewed coffee is such a powerful alternative. Cutting out just one of those typical 'tall' lattes each day and replacing it with a premium coffee you brew yourself will save you about $1,000 a year.

The surprising results of the “Brew for the Better” study have become the foundation for Good Earth Coffee’s, Brew at Home Pledge campaign. In conjunction with their national launch, Good Earth Coffee is encouraging coffee drinkers to lead a more eco-friendly lifestyle and brew their coffee at home.

To help inspire coffee drinkers to make this change, Good Earth Coffee will donate $1.00 for each online pledge they receive to The Trust for Public Land, a national nonprofit environmental organization. Consumers can go to www.goodearthcoffee.com to make their pledge. Good Earth Coffee hopes to quickly reach its donation goal of $20,000 to help The Trust for Public Land to conserve landscapes, parks, gardens, and natural areas for Americans to enjoy.

Launching nationwide to retail stores in September, Good Earth Coffee is a great tasting premium coffee. Crafted from 100% specialty grade Arabica coffee beans, Good Earth Coffee is USDA certified organic, which means the coffee is untouched by any chemical pesticides or herbicides and is harvested in a way that is less taxing on the land. Nearly 20% of Good Earth’s award-winning packaging comes from a renewable source, making it among the greenest packaging in the coffee aisle. You can find Good Earth Coffee at your local BI-LO, Ingles, Publix and Winn-Dixie.