The Georgia Department of Community Affairs has launched a new recycling campaign that is designed to spotlight non-recyclers and their excuses for not recycling. A recent study determined that approximately 40% of waste produced by Georgians is actually recyclable, and with a recycling industry the scale of which is second only to California, Georgia needs the recyclables that its residents are throwing into landfills.
Gloria Hardegree, executive director of the Georgia Recycling Coalition, cited the nation's failing economy and the worldwide "war on climate change" as key reasons to recycle. She hopes that the new campaign will show Georgia residents how easy it is to recycle.
As part of the campaign, a cast of characters proudly don the "I don't recycle!" slogan on their t-shirts and paint a picture that supposedly reveals what non-recyclers look like to their families and friends. The campaign will rely heavily on community support and use, and is just one tier of a comprehensive strategy to boost Georgia recycling. The strategy also includes the development of regional Recycling Hubs for material collection and transfer, and an event recycling grant program designed to capture materials from special events and venues.
For more information on the new campaign, visit www.YouGottaBeKidding.org.
3 comments:
Nice reverse psychology!
I want to recycle but can't find a company to pick it up....maybe if it were a more readily available service(recycling pick up) then more [eople would do it...just a thought.
Thanks for sharing this recycling initiative here. More people are becoming like this ideas of yours. This is another great way of reasons to recycle.
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