Enterprise Rent-A-Car Rolls Out Green Fleet

In response to demand for environmentally friendly vehicles in Atlanta, Enterprise Rent-A-Car has designated its first “Green Branches” in the country at four locations across the metropolitan area. Hybrids and fuel-efficient vehicles will comprise approximately 60 percent of each of the four “Green Branch” fleets, demonstrating Enterprise’s ongoing commitment to supporting the use of alternative technologies and fuel-efficient vehicles.

Each of the Atlanta “Green Branch” fleets will be composed of approximately 30 percent hybrid gas/electric vehicles and 30 percent fuel-efficient vehicles that average a highway fuel efficiency rating of at least 28 mpg. The largest of the “Green Branches” – Buckhead Area Enterprise Rent-A-Car – will offer nearly 50 hybrids available for rental. Additional “Green Branches” in the Atlanta area include Emory Area Enterprise Rent-A-Car, Downtown Area Enterprise Rent-A-Car and Dunwoody Area Enterprise Rent-A-Car.

The four Enterprise Atlanta locations are the first “Green Branches” to be designated by the company in the United States. In the past year, Enterprise has officially designated a total of eight “E85/FlexFuel” branches throughout the country. Enterprise is actively deploying as many of its FlexFuel vehicles as possible near E85 fueling stations nationally, in order to build consumer awareness and increase the number of cars being fueled with E85.