FEED bags now at Whole Foods

FEED Projects, a socially minded business with hopes of feeding the world, and Whole Foods Market, the leading natural and organic foods supermarket, announced today the new FEED 100 reusable shopping bag is available exclusively at Whole Foods Market stores in the United States, Canada and the United Kingdom. Each bag purchased for $29.99 will help provide 100 nutritious meals to hungry school age children in Rwanda through the United Nation World Food Program’s (WFP) School Feeding Program.

When a Whole Foods Market customer buys a FEED 100 bag, $10 will be donated by FEED Projects’ foundation, FEED Foundation, to the World Food Program’s Rwanda School Feeding operation; with the remainder going to cover the costs of the bag and oversight of the program by the FEED foundation. To further help the initiative, Whole Foods Market is not making a profit by offering the bags to its shoppers.

Designed solely for Whole Foods Market by Bush, the FEED 100 reusable bag is made of organic cotton and natural burlap and is produced with a commitment to ensuring fair treatment of workers, livable wages, paid overtime, and safe and clean working environments. It is a lightweight, fresh white tote that collapses easily into its base, which is a zippered rectangular burlap pouch emblazoned with the FEED logo and the number 100. 

In 1994, Rwanda lost 800,000 men, women and children to genocide; as a result, the nation’s economy and social structures were decimated. Since 2003, the World Food Program has provided free, nutritious school lunches to Rwanda’s children in 300 schools in the most food-deprived areas. Each hot, nutrient-rich meal draws boys and girls to school, helps them learn, and may be the only meal they have all day. School attendance has grown from 63 percent to 93 percent, and to help close the educational gender gap, girls with good attendance may receive extra rations to take home to their families.

The FEED 100 reusable shopping bags can be found at the checkout counters at all Whole Foods Market stores. For more details on the bag, visit www.FEEDprojects.org. For a listing of stores, visit
www.wholefoodsmarket.com.